How To Raise $77000 As An Indie Musician

Sun, Aug 14, 2011

Music, Technology

If you’ve attended any of the events at which I’ve spoken, you know that Julia Nunes features prominently in the presentation.

Here’s my secret dream – I hope that every artist/songwriter I come in contact with gets to have a career like that.

Last month, Julia Nunes asked her considerable fan base to support her in making a new record so she wouldn’t have to "ask her Mom for money." And boy did they come through – to the tune of over $77000 on Kickstarter. A fan funding platform. She’ll actually come out ahead when the record is done. Not in debt. Now that’s sustainable.

Don’t be distracted by the fact that she’s on YouTube. That’s just the medium. Whatever the medium, the principles are the same. Be honest, sincere, have the courage to be vulnerable and be human…You will find an audience.

It’s all possible if you’re patient and willing to work. Build the cornerstones of your business. Engage your fans. Everything we know about music, marketing & promotions may evaporate tomorrow – but Julia knows her people and knows how to move them. And they in turn are fiercely loyal.

At the end of the day that’s what you want – in your family, friends and your fan base…

Here are some links that expound upon Julia Nunes’ story.
Julia Nunes’ Fundraising Ukulele

About a year ago:

Would love to hear your thoughts…

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This post was written by:

Charles Alexander - who has written 45 posts on Outside The Box Music.

Charles Alexander is a performing songwriter, music entrepreneur and digital media marketing strategist. He was born in Malaysia and lives in Nashville. He recently bought a shinier, new vocabulary. He can also be bribed with "gulab jamuns" and an insulin chaser.

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dude; great job surfacing this. there is a new economy for artists, and this is a good example...


  1. [...] our workshops we spend a lot of case study time with Julia Nunes, the college dorm room musical ingenue who took cover songs on an ukulele to millions of viewers on [...]