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The Truth About Streaming

6. February 2015

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So it happened this week. The truth came out. The truth as to why songwriters and publishers – especially in an industry songwriting town like Nashville get paid so little on Spotify. Even when they have a blockbuster hit. Mike Masnick of Tech Dirt reveals data and research from France published on a web site [...]

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The Rise of Nashville’s New Music Middle Class

27. January 2015

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Jessica Frech is a YouTube superstar who cuts her own ad & licensing deals Recently my favorite reporter at The Tennessean, Nate Rau, wrote a brilliant piece on the collapse of the musical middle class in Nashville. It seemed to be a report that resonated with a lot of Nashville based artists, songwriters, musicians and [...]

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The Tennessean covers Keeley Valentino’s “Little Things” Evolving Instagram Music Video

30. August 2014

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We did something cool. When we started Outside The Box we had a vision. It was to use digital technology and a high touch approach to connect and amplify the relationship musical artists and brands have with their fans and the rest of the world. With the launch of Keeley Valentino’s “Little Things” interactive evolving [...]

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How To Build A Music Career With YouTube

9. June 2014

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Registration is now open for our workshop entitled "How To Use YouTube To Build A Career In Music." It will be held next Thursday, June 19th at 7 PM. It will be our first ever online Rock The Net webinar thanks to our friends at SongU.Com.  Our very special guest will be YouTube music superstar, Jessica [...]

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ASCAP DIY-U “Effective Crowdfunding for Artists, Songwriters & Musicians”

17. January 2014

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So what makes a successful fan funding or crowd funding campaign? ASCAP in conjunction with Outside The Box Music and PledgeMusic presents an ASCAP DIY-U workshop “Effective Crowdfunding for Artists, Songwriters and Musicians” on Thursday, January 23rd 2014 at 5:30 pm. Admission is free. Speakers: Charles Alexander/Outside The Box Music & Rock The Net and [...]

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Keeley Valentino – Instagram Music Video

19. July 2013

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Thanks for watching this music video of “Don’t Forget Me Tennessee” by Keeley Valentino, a San Francisco Bay Area singer-songwriter. The entire video was shot solely using Instagram’s new video feature. As far as we know this is the first time that this has ever been done. Enjoy!(Note: See Lexus’ Instagram Photo Video Film Collaboration [...]

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Music Marketing Interview with David Hooper of Music Business Radio

3. July 2013

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Hey folks, David Hooper of Music Business Radio was gracious enough to have me on his music marketing podcast. We had a great time talking about digital strategy and how to get your online shizzle together. Check it out!

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Jan 19th – PledgeMusic Comes To Town For Rock The Net

10. January 2013

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Rock The Net (formerly Rock Your Net) presents the first series of workshops for 2013. This time we open up the series to filmmakers as well. PledgeMusic Comes To Town Benji Rogers from music fan funding platform, PledgeMusic, will present the keynote at Rock The Net on Saturday, Jan 19th at 10 AM. His presentation [...]

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Country Aircheck review of Digital Summit

15. June 2012

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A review of Leadership Music’s Digital Summit from our friends at April 30, 2012, Issue 292 Digital Summit: Social/Traditional Media Balance As the music and radio industries get caught up in the frenzy over social media, several experts at last week’s Leadership Music Digital Summit offered some insights as to how Facebook, Twitter technology tools [...]

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The Power of Vulnerability – How Amanda Palmer Raised A Million Dollars

31. May 2012

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In about 6-7 hours, Amanda Palmer’s Kickstarter campaign will come to an end. By then she will have raised well over a 1.1 million dollars for her upcoming project. Her target by the way was $100,000. It’s fair to say that she has obliterated her goal. None of this is net of course but she [...]

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