Author Archives | Charles
Charles - who has written 30 posts on Outside The Box Music.
Charles Alexander is a performing songwriter, music entrepreneur and digital media marketing strategist. He was born in Malaysia and lives in Nashville. He recently bought a shinier, new vocabulary. He can also be bribed with "gulab jamuns" and an insulin chaser.
The Future of Fan Engagement
This past few months I’ve been looking at where the future of fan engagement and perhaps even music discovery will take us. I am intrigued. My appearance on a panel at Nashville’s Leadership Music’s Digital Summit has prompted me to put this thoughts down in a post. It’s fun to play, "So what’s next?" A [...]
Continue reading...Podcamp Nashville for Artists
Tuesday, April 10, 2012
(Some parts of this post were featured on my 2011 PodCamp related post. They still apply this year) I have a confession to make. I’m actually an artist masquerading as a tech geek. I come at all of this tech, digital marketing, web development & pod/bar-camping from the perspective of an artist, musician, songwriter and [...]
Continue reading...Free Facebook Music Marketing Guide
Monday, March 12, 2012
Hello there Here is our Facebook Music Marketing Guide. Along with the guide we also want to give you some of my (Charles Alexander’s) music. We hope you enjoy! When you enter your email you’ll be sent a link to confirm and download the zip file. As part of the process you’ll be entered into [...]
Continue reading...FA2012 – Facebook Music Marketing Guide
Friday, February 24, 2012
Thank you for attending the "High Tech For Medium Tech People" and/or "Website Derby" panels at Folk Alliance. As promised, here is the "The Guide To Marketing Music on Facebook." Click on "Get It Free" and enter your email address, you’ll then receive a link via email to download the file. You’ll also receive Charles [...]
Continue reading...The Gift of Community
Saturday, January 28, 2012
We’re about halfway thru the latest Rock Your Net sessions. Wednesday night I was emphasizing the importance of community in any artist/songwriter/musicians’ marketing efforts. That’s when it hit me. The generosity of community has been so vital to the success of Outside The Box Music and Rock Your Net. I hope you’ll indulge me and [...]
Continue reading...Life After SOPA
Sunday, January 22, 2012
On Friday, Congress finally gave up trying to pass an ill advised piece of legislation called the Stop Online Piracy Act (SOPA) in the House, and the Protect Intellectual Property Act (PIPA) it’s sister bill in the Senate. Rep. Lamar Smith from TX, SOPA’s main sponsor pulled the bill saying, "I have heard from the [...]
Continue reading...An Artist’s Guide To SOPA
Monday, January 9, 2012
Introduction What Is SOPA? How We Got Here The RIAA’s Recent History The Effect of Piracy on Music Existing Statutes SOPA From An Artist’s Perspective But They’re Stealing My Stuff! Where To From Here Introduction Photo of Tootsie’s Nashville by Kathleen Tyler Conklin. Creative Commons License. I am a Nashville based performing songwriter, bioinformaticist and [...]
Continue reading...Rock Your Net in January
Thursday, December 29, 2011
“Charles Alexander’s workshops are a joyful evening of goal setting, career planning and social media know-how that are a must-have for any independent artist…” – Lydia Hutchinson, Founder of Performing Songwriter Intro To Digital Marketing Series On Wednesday, January 18th we again present Rock Your Net’s hugely successful & popular “Intro To Digital Marketing” workshop [...]
Continue reading...Not Good Enough
Thursday, December 29, 2011
This year the mainstream music establishment was preoccupied with letting the indie/DIY community know they were "Not Good Enough." In fact, some gatekeeping factions of even the DIY/Indie community seemed to reinforce this theme (more on this later). Who’s A Grammy Darling? The rumblings started in February at The Grammys when Esperanza Spalding won Best [...]
Continue reading...Specials
Wednesday, November 30, 2011
We’re offering up some specials on workshops, digital music marketing and web development/strategy for the holidays. Sign up on the mailing list at the top right hand corner (ie. “Get In The Loop”) and we’ll make sure we get that info right to you. Gift Certificates Here are gift certificates you can buy in various [...]
Continue reading...Hit Us Up!
- Not Good Enough
- TopSpin - A Review from Berklee to Implementation
- An Artist's Guide To SOPA
- Bring On The New
- A Musician's Guide To PodCamp Nashville - March 2011
- musiccharles: @beforehand Thank You....
- Beforehand: @musiccharles @mdave @tonygrott You're welcome. G...
- jossyabraham: Thanks Charles.. its really a great article ......
- zqass1: Thank you for the link. :).Interesting to read.Y...
- LauraC: If only more people were given the advice to align...
Wednesday, April 25, 2012
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