Rock Your Net – August Seminars

“Charles Alexander’s workshops are a joyful evening of goal setting, career planning and social media know-how that are a must-have for any independent artist…”

Lydia Hutchinson, Founder of Performing Songwriter

The August sessions are done. To attend the September sessions, go here:

Intro To Digital Marketing Series


Updated: August 21st – September sessions now live.

Updated: August 21st – Grooveshark to come speak on August 25th.

Updated: Aug 15th – Ariel Hyatt confirmed to speak on Thursday, Sept 15th.

Updated: Aug 11th – Gavin Mikhail to talk about “The Power of Video” on Thursday, August 25th.

On Aug 4th, we again present Rock Your Net’s hugely successful & popular "Intro To Digital Marketing" workshop series. The series is a hands-on, interactive internet music marketing seminar targetting musicians, artists, songwriters, publishers and their affiliated managers. By the end of the series you will be able to:

  • Create and implement a plan to market your music.
  • Build and extend your online presence & infrastructure with tools such as Virb, BandZoogle, BandCamp, Reverbnation and TopSpin.
  • Use YouTube, FaceBook & Twitter to build awareness for your band and your brand.
  • Learn how to acquire and engage your fans. Help them help you have a sustainable music career.
  • Set up an online store to sell your music and merchandise direct to fan (DTF).

When: August 4th (Thurs.), 11th(Thurs.), 17th(Weds.) & Aug 25th(Thurs.)

Time: 6:00 pm – 8:00 pm.


We recommend you come to all four sessions since we’ll be covering different topics each week. But you’re welcome to come to as many as you are able to attend. Space limited to 25 participants per session. If you sign up prior to July 25th, you’re eligible for an early bird discount.

Register for Workshop

Power Tools :: WordPress & Topspin

Also this time around we will also be offering a separate workshop series for more advanced musicians, artists, marketers and managers. We present the Power Tools series that will cover how to use WordPress & Topspin.

One of the web’s most powerful content management systems – WordPress, can be combined with Topspin, a music marketing direct to fan platform to create a powerful fan acquisition and marketing system that is second to none. Learn how to build a basic WordPress web site. Then integrate Topspin into the site and into your online presence to get the word out about your music.

You must be signed up for Topspin on at least a trial basis. Any extra charges you incur to join Topspin are not included in this workshop. You cannot borrow/loan/share an account, since it violates the Topspin terms of service. You will also need to be able to install or have installed WordPress on a hosting service of your choosing. We recommend MediaTemple or Hawkhost. Hostgator is also a good inexpensive service. We do not recommend GoDaddy or Dreamhost for mission critical applications. Your music marketing web site is a mission critical application.

This particular workshop is an all day workshop that will be held over 2 days. Friday, Aug 19th and Saturday, Aug 20th. Sessions begin at 10 AM and end at 5 PM. Lunch will be provided.

The workshops will be held at ESPACES – a state of the art meeting, teaching and workspace facility(near St Thomas Hospital) minutes from Nashville’s Music Row on Harding Rd.

Bring your laptop. Take it with you. Rock happily ever after.

Register for Workshops

Register Now

Intro To Digital Marketing – Single Sessions

Thurs., Aug 4th :: Session I – Introduction, Overview, Setting Goals, Creating A Plan I

This session has ended

Thurs., Aug. 11th :: Session II- Creating A Plan II, Implementation & Strategy

This session has ended

Weds., Aug. 17th :: Session III – Web Sites & Selling Direct To Fan, Social Media I

Thurs., Aug. 25th :: Session IV – Social Media II, The Power of Video

Power Tools :: WordPress & Topspin

Two day Power Tools workshop. Learn how to build a basic WordPress web site. Then integrate Topspin into the site and into your online presence to get the word out about your music. Not for newbies unless you’re taking this seminar with the Intro to Digital Marketing Series. Some familiarity with online or digital marketing is recommended. Class size is small with a maximum of 10 participants.

Session has closed

A workshop scholarship for the "Intro" series is available to one lucky applicant courtesy of Paul Schatzkin & Cohesion Arts. Ask a friend or a fan to apply on your behalf by writing a letter of recommendation.

We will also be giving away at the end of the series:

The FaceBook event invite. Feel free to share.

This music technology educational initiative is possible due to the generosity of


and awesome sponsors such as:

BZ Cohesion BC

If you are unable to attend, please sign up on our mailing list to get information and updates about future workshops. Graphics & web support by Michael Lovett of Phat Magnet Media. “It’s Not New Media Anymore” slogan courtesy of Rachel Barnhard of BigData Marketing.

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This post was written by:

Charles Alexander - who has written 45 posts on Outside The Box Music.

Charles Alexander is a performing songwriter, music entrepreneur and digital media marketing strategist. He was born in Malaysia and lives in Nashville. He recently bought a shinier, new vocabulary. He can also be bribed with "gulab jamuns" and an insulin chaser.

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