So what makes a successful fan funding or crowd funding campaign?
ASCAP in conjunction with Outside The Box Music and PledgeMusic presents an ASCAP DIY-U workshop “Effective Crowdfunding for Artists, Songwriters and Musicians” on Thursday, January 23rd 2014 at 5:30 pm. Admission is free.
Charles Alexander/Outside The Box Music & Rock The Net
The seminar will discuss how to plan, execute and run an effective fan funding campaign. Some of the topics that will be covered include:
- Comparison of different crowdfunding platforms
- Planning & Goals
- Best Practices
- The Art of The Ask
- Fan Engagement
- Rewards and Obligations
- What Happens After?
We then will examine some crowdfunding case studies such as Amanda Palmer‘s $1.2 million Kickstarter campaign and Ben Folds Five’s PledgeMusic drive to fund their respective albums. We will also interview singer/songwriter Liz Longley who raised close to $55K in funds for her next release.